When choosing a location for a shop people very often make the same mistakes. Even though they have heard some tips or got some advice on how the location of th… [read more]

So much talk about personal branding, but how can you as a non-business person understand it and use it? It’s not all about saying you are a company these… [read more]

Bootstrapping means starting a business on a low budget; you can do it with no upfront costs or by investing the money you earn and later reinvesting the profit… [read more]

Don’t wait too long, don’t fear, don’t kill your passion. We all know that “waiting for the right time” just means procrastinating… [read more]

If no one knows about you, you’re dead. Whatever you have, product, service, design, brand, has to have something about it that’s viral. That someth… [read more]

It doesn’t matter any more whether you are blogging for your business or for yourself. What matters is that you know how to explain what you’re doin… [read more]

Having a plan for your business and just knowing what to do is not the same. When people say they “know what to do”, they mean they’ve seen ot… [read more]

Same as you have to plan every other aspect of your business, like products and services, marketing, business strategy, customer approach, etc., you have to mak… [read more]

If you have researched this topic even a little, I bet you’ve read all kind of nonsence; how crucially important it is, how your logo makes your brand las… [read more]