Creative ideas are not necessarily too entrepreneurial just because they sound great to you, your friends or collegues.
Knowing nothing about business will make our “brilliant” ideas more reassuring. One of the reasons I’m blogging about micro businesses is to give you the most important information in the simplest possible way and to then focus your efforts on getting you to the right business idea. The point is to leave you the creative freedom, to give you the opportunity to brainstorm and to choose because you are the owner, and that is one of the reasons you wanted to become one in the first place.
When you have your full creative freedom, but no pointers or previous experience, it’s easy to go in the wrong direction with your idea. Many times we will get excited over something we thought of, something that is so appealing to us that we think it’s brilliant. These type of ideas can stick in our heads for some time and we will feed off of positive energy and think we nailed it. When the first doubt sneeks in, we will do a little research, enough to be able to say we did it, but also enough to proove the idea we have is good. Just like eating chocolate. Then you will go to your friends, ask for advice and if they are like you, they will like it, if they don’t think the same way, they might express their doubt or decide to support you in whatever you do (in most cases).
The rob is that creative doesn’t automatically mean great in entrepreneurial sense, even if it seems so. There are a lot of things you need to take into consideration before you can call your brilliant idea brilliant. My advice is to sit down and read and learn some things about business and marketing before you start or when you are in the process of brainstorming for ideas. It might not seem fun, but have in mind that having a business, even a micro one, means passion + doing the business side of it too. It’s not necessarily tedious, boring or hard once you get it.
Some of the pointers I can give you is to learn about what marketing is in the first place, how it’s done online and off, why you need a 100 people, about tribes, great ideas and other things you can browse through the pre-opening a micro business category.
###
